After successfully executing two Guinness World Records attempts Team Triumph Expeditions was anticipating the opportunity to complete a third successive world record execution. Though the beginning of 2020 was with a great bang for Triumph Expeditions since we executed the world record for Hyundai successfully post January 2020 was not a fruitful one. Most of the business sectors in the world have been drastically affected due to world pandemic. The travel industry was one of the overblown sectors due to COVID-19. Travelling has been restricted throughout the world and we had no clue to when things would get back to normal. The entire nation was under lockdown till May month and there were no opportunities to make a move for our next execution. In June, the restrictions for travel have slowly started to loosen. We had a ray of hope to execute the third Guinness World Record this time.
Adventure travel and exploring the mountains have been the passion for both team Triumph Expeditions and Transcend Adventures. All of us draw our essentials from our Indian Mountains and, as passionate travellers, we always had an intention to protect and promote our Indian Mountains to the world and for the welfare of future generations. This pandemic made us take our first step for protecting and promoting Indian Mountains.
We have decided to build a dedicated platform for promoting and protecting Indian Mountains. Our idea is to execute the third Guinness World Record in a platform created for Indian Mountains and draw the attention of world tourists. Though we have already executed two world records, it was a challenging experience. It’s not only about executing a world record but creating a brand and taking it to the people’s attention through a world record which is something new for both Triumph Expeditions and Transcend Adventure. This time the groundwork begins right from naming the platform. We had a lot of discussions, suggestions and finalised “Mountains of India” with the tagline “Mountains Our Pride” as the name because it’s a dedicated platform for promoting and protecting Indian Mountains and Indian Mountains are our pride.
As a next move, we have to confirm the idea and title for executing the Guinness World Record in the name “Mountains of India”. Since there are restrictions for travelling with interstate and conducting events due to pandemic, we realized that on-field records are not possible for quite some time and there we had the idea of executing world records online. Due to lockdown people tend to stay under one roof and communicate with the world through social media and, The question “why don’t we use the same social media for the world record attempt?” paved way for our third execution.
We approached Guinness World Records official team with the idea and we were given the option to execute it on the Facebook platform. The title was “Most Photos of People Mountaineering Uploaded to Facebook in One Hour”. The concept is people who have been there on mountains must post their mountaineering picture on the Facebook page within the one-hour time frame and at least 500 photos must be uploaded to attain the world record. It was something new for Triumph Expeditions and Transcend Adventures to play with social media for the Guinness world record. With confidence, we started to promote our event through social media and gather mountaineers all around the world.
Being a dedicated platform & initiative taken for the welfare of Mountains we have been supported by plenty of volunteers from the entire nation for promoting and gathering mountaineers under one platform. The following are the institutions, individuals, communities, adventure enthusiasts who extended their support for our initiative.